I’ve spent my life paying attention to how people move through the world — what they’re given, what they make, and what they carry forward.

My background spans psychology, sport, fashion, music, and community — spaces where identity, resilience, and expression aren’t abstract concepts, but daily practice.

That perspective informs how I read situations, connect context to behavior, and turn complexity into direction.

I don’t believe in extracting meaning from culture. I believe in participating responsibly — and designing work that reflects lived experience, not surface signals.